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Leasing Pipeline

11 stages ยท 67 active prospects๐Ÿ”ฅ Hot๐ŸŒค Warmโ„๏ธ Cold

Needs Attention

4 items

Lead Sources

30 days
Zillow
18 ยท 34%
Apartments.com
15 ยท 28%
Website
9 ยท 18%
Facebook
6 ยท 12%
Referral
4 ยท 8%

Portfolio Stats

Conversion Rate
โ†‘ 2% vs last month
21%
Avg Response
benchmark: <5m
7m
Occupancy
12 units vacant
96%

AI Insights

6 hot leads have been waiting over 30 minutes. Immediate response increases conversion by 3ร—.

Tour-to-application rate is 57% โ€” up 12% from last month. Keep momentum.

Zillow leads convert 2ร— better than Facebook this quarter. Consider reallocating ad spend.

Oak Tree Village has 2 units at risk of going vacant in 7 days. Prioritize those prospects.

Showing Calendar

June 2026

Property Feedback

AI SynthesizedPost-showing text responses ยท last 30 daysView All Feedback

The Summit

3.6
Mixed9 responses

Highlights

  • Rooftop amenity is a strong differentiator โ€” 6 of 9 prospects mentioned it positively.

Concerns

  • Unit size is the most polarizing factor โ€” prospects either love the layout or find it too compact.

  • Elevator wait times and stairwell lighting were cited as negatives in 4 responses.

Prospect Feedback

โ€œThe rooftop is incredible. I just wish the unit was a bit bigger for the price.โ€

โ€” David C.

โ€œElevator was slow and the hallway felt dated. Rooftop made up for it though.โ€

โ€” Anonymous

Oak Tree Village

4.3
Positive7 responses

Highlights

  • Natural lighting and open floor plans are the top drivers of interest โ€” mentioned in 5 of 7 responses.

  • Unit #204 is generating the most repeat interest โ€” 2 prospects are actively weighing it.

Concerns

  • Parking availability is a recurring concern; 3 prospects flagged limited guest spots as a dealbreaker risk.

Prospect Feedback

โ€œLove the layout and the natural light. Just need to figure out parking.โ€

โ€” Marcus J.

โ€œReally great neighborhood feel. The closets are huge compared to what I've seen.โ€

โ€” Priya P.

Riverside Park

4.7
Positive5 responses

Highlights

  • Waterfront proximity is the #1 cited reason for strong interest โ€” consistent across all 5 responses.

  • Move-in timeline urgency is high โ€” 3 of 5 respondents need to be settled within 30 days.

Concerns

  • Prospects are highly price-sensitive; 2 flagged rent as slightly above their target but still considering.

Prospect Feedback

โ€œThe view from unit 112 sold me. I just need to know if you allow a small dog.โ€

โ€” Jasmine W.

โ€œBest showing I've had in months. Submitting my app this week.โ€

โ€” Anonymous

Maple Glen

4.1
Mixed3 responses

Highlights

  • Quiet suburban setting resonates strongly with families โ€” all 3 respondents mentioned it positively.

Concerns

  • Distance from downtown is a concern for 2 prospects who work in the city center.

  • Low sample size โ€” recommend increasing showing volume to generate more actionable feedback.

Prospect Feedback

โ€œPerfect for our family. A little far from work but the schools nearby are great.โ€

โ€” Aaliyah T.

โ€œReally loved the yard space. Just have to figure out the commute.โ€

โ€” Anonymous

Property Snapshot

4 properties
PropertyOccupancyActive LeadsToursApplicationsStatus
Oak Tree Village
94%
831Watch
Riverside Park
98%
420Healthy
The Summit
88%
263Watch
Maple Glen
100%
000Full